Facebook Page vs Facebook Profile
Being in the business of social media, I counter this issue very often in Oman. Many well known local businesses/brands (I won’t reveal names) have their presence set up on Facebook as a personal or...
View ArticleWhat am I upto…
I am guilty of neglecting my blog for a longtime now. Thanks to Twitter and Facebook, which keep me occupied like it has done for prolific bloggers in Oman and elsewhere. Also, I don’t get that kind of...
View ArticleHere is a piece I wrote for Business Today on branding via Twitter
ou are what you tweet. After being on Twitter for six years, I can vouch for that line. I was among the first few in Oman who ventured into Twitter in 2007 when the digital crowd was busy blogging as...
View ArticleIt is about engagement rate, and not number of Facebook fans
Most companies in Oman have Facebook presence for their brands, and are going ga-ga over the number of fans. While it is good to have 50,000 fans for a page, but about the engagement rate on that page?...
View Article15,000 friends for a Facebook page? It should be likes or fans, and not friends
A press release states, “Oman Oil Marketing Company’s Facebook page has been recognized by the Pan Arab Web Awards Academy for social media interactivity in the oil and gas sector. Receiving the ‘Best...
View ArticleSocial media is not cheap… it is effective
Social media is not cheap. Every now and then I am made to reiterate the above line with prospective clients who think social media marketing costs peanuts. Not true. To create a Facebook page, it...
View ArticleSocial media is for luxury brands too
Last week we did an exhaustive social media marketing presentation for a group which sells high-end consumer products in Oman. They sat through the presentation and the first thing they said was ‘we...
View ArticleEthics. What’s that?
A prospective client asks for a detailed digital marketing proposal and finally says their in-house team will take care of marketing. After a few weeks, I notice they are using the same concepts...
View ArticleDigital advertising landscape is evolving
April edition of ‘Business Today’ had published my column on digital marketing and advertising in Oman. Reaching out to the millennial consumers through digital marketing is growing at an incredible...
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